Creative Belgium Awards 2016
Our rebranding of the Creative Club of Belgium sent a proverbial wrecking ball through the façade of a old and dusty institution. Needless to say the campaign visuals for the first awards ceremony organized by the rejuvenated Creative Belgium organization had to be equally disruptive.
Representing creativity in its most basic form, we visualized ‘having fun’ during the creative process, with messy, experimental, hands-on tactile translations of the award statuette. This visual approach was further adapted throughout all campaign and on-site applications, including billboards, signage and spectacularly trashy announcement videos for the different award categories.