Who says beauty is superficial? To help Medipolis Beauty Clinic reposition itself in the market as the gold standard for non-surgical esthetic treatments, a profound story-driven branding exercise resulted in rebranding the institution to 'FIRM, The Esthetic Clinic'. Embodying a trustworthy partnership of reliable, certified doctors, the brand name also symbolizes the result of the treatments in an added layer of double-entendre: Firm silhouettes, firm facial features.
Overseeing everything from the strategic name-search, design of a new visual identity and photographic direction, consulting on interior design and revising the commercial offer, we transformed an established local institution to a brand with international allure and ambitions. The new logo and visual identity was applied on a multitude of digital and printed media, including a wide range of stationary on subtly embossed Colorplan paper.