Everywhere, co-working spaces are springing up like mushrooms after the rain, and Antwerp is no exception. But even the most ambitious projects only work (pun intended) if everything comes together and the mayonnaise doesn’t shift. This idea was the inspiration for our branding of PAKT, an old industrial warehouse site repurposed as the bustling epicentre of Antwerp’s creative economy where designers, artists, farmers, beekeepers, renowned chefs and other entrepreneurs have forged a pact to develop a sustainable personal and professional habitat.
Next to coming up with the name and writing the brand story, we designed the logo and laid out the tracks for a basic visual identity. Our studio was also instrumental in the phase leading up to the renovation of the site, actively collaborating with Plus One Gallery and Antwerp Art to design the visual communication of several exhibitions hosted at the construction site.