Bleuzé
Fine food stories since 1948

Fine food stories deserve a fine visual identity. The family-run fine foods broker Bleuzé, established in 1948, needed an update of its visual identity to personify their rich and extremely tasty assortment of delicacies from around the world.

To reflect the character of the premium yet very artisanal and authentic range we proposed a visual identity that’s both contemporary and rooted in tradition, with the dynamically applicable logotype + baseline symbolising a timeline documenting the heritage of the brand.

branding · photography · art direction · copywriting

MirrorMirror_Bleuzé_02
MirrorMirror_Bleuzé_03
MirrorMirror_Bleuzé_04

Next to a refined yet clear logo we installed a new tagline ‘fine food stories since 1948’ to highlight the rich history of the company’s expertise. The graphical element of a stamp emphasizes the quality and fine selection of all products selected, savoured and distributed by Bleuzé.

The visual identity was rolled out on all existing communication tools such as stationery, packaging and catalogues. In addition to the visual identity and design of the catalogue we did in-house food styling and set photography for thematic imagery used in the BBQ catalogue sales tool.

MirrorMirror_Bleuzé_05
MirrorMirror_Bleuzé_09
MirrorMirror_Bleuzé_10
MirrorMirror_Bleuzé_06
MirrorMirror_Bleuzé_11
MirrorMirror_Bleuzé_12
MirrorMirror_Bleuzé_07
MirrorMirror_Bleuzé_13
MirrorMirror_Bleuzé_14
MirrorMirror_Bleuzé_15
MirrorMirror_Bleuzé_16
MirrorMirror_Bleuzé_08
MirrorMirror_white

Address

House of Innovation
Duboisstraat 50
2060 Antwerpen

View on Google Maps

Contact

hello@mirrormirror.be
+32 3 295 63 26