Futsal is known as a dynamic, spectacular and fast sport. It is played on a small field, 5 against 5, and the sport is characterised by sharp actions, beautiful goals and eye-catching combinations. The fast-paced tempo of the game makes futsal a very attractive sport for players, fans and spectators. Both to practice and to watch.
Together with the RBFA we developed a bold brand identity with a strong DIY spirit, bridging the gap between street and court. Referring to the important number 5 (5v5) within futsal, the logo forms the strong backbone of the new identity. Furthermore, an extensive toolkit was developed with textures, backgrounds, graphic elements and a motion assets library. The result is a bold and stand-out brand that truly embodies the competitive experience the RBFA and the Futsal League plan to deliver to the fans for years to come.
rebranding · art direction · motion design