Hyperion is a dynamic ecosystem of hyper-focused entrepreneurs dedicated to transforming complexity into opportunity. As an integral part of the Hyperion ecosystem ourselves, we were uniquely positioned to lead their rebranding effort. Historically focused on inbound efforts, Hyperion lacked a clear market positioning and external narrative essential for outbound sales initiatives. Our task was to create a brand that not only embodied their human-first, results-oriented approach but also facilitated meaningful connections and long-term partnerships.
We developed a comprehensive brand strategy and came up with the tagline "Syncing your now to what’s next." This tagline encapsulates Hyperion’s ethos of guiding clients seamlessly into the future by leveraging specialized skills and a diverse ecosystem of entrepreneurs.
Central to Hyperion's rebranding is a cohesive visual identity that communicates their commitment to innovation and human connection. The brand mark seamlessly blends a visual representation of the tagline "Syncing your now to what’s next" with a stylized capital 'H'. Complementing this mark is a carefully chosen color palette dominated by black and white tones, evoking reliability and sophistication, with bright accents adding vibrancy. To enhance legibility and reinforce a contemporary feel, we selected a light sans serif font. This choice strikes a balance between a tech-forward appearance and clarity, ensuring that Hyperion's communications are both visually appealing and easily digestible. In addition to these elements, the graphic language employs containers derived from the logo's basic shapes. These containers symbolize the connection inherent in Hyperion’s approach, visually reinforcing the concept of matching companies and fostering collaborative relationships.
The refreshed brand identity not only aligns with Hyperion’s core values but also enhances their ability to communicate their unique offering in a competitive market. Hyperion now stands ready to lead clients into an era of innovation and sustained growth, ensuring they remain ahead of the curve.
Website by Leap Forward.
Photography by Lien Dewitte.
Rebranding Brand Strategy Graphic Design Motion Design
The graphic language employs containers derived from the logo's basic shapes. These containers symbolize the connection inherent in Hyperion’s approach, visually reinforcing the concept of matching companies and fostering collaborative relationships.
