OLT Rivierenhof is a beacon in the concert and festival landscape thanks to its unique location and agenda. From mid-June to mid-September, you can enjoy more than 40 concerts —from rock, reggae and blues to pop, hip hop and urban— in the enchanting open-air theatre of the Rivierenhof park in Antwerp.
In 2022, together with the people at OLT Rivierenhof, we introduced a brand new comprehensive design language and campaign, injecting the open air venue with a fresh and vibrant summer festival feel. After 2 years of Covid hiatus we felt the need to celebrate the importance of live music more than ever. The newly introduced campaign line ‘Open more than ever’ (Meer dan ooit open) not only stands for the grand reopening, but also symbolises the open and inclusive mindset of OLT Rivierenhof. This attitude was seamlessly translated into the campaign images we shot together with photographer Stig De Block. We honoured and amplified the existing logo using it as the starting point of the new design system. The base of the visual system is scalable, fluid and easily translatable to different formats and channels. This, both offline and online in order to reach new audiences and to strengthen existing ones. The colour palette consists of 2 types of colours; earthy colours inspired by nature, a literal translation of the park, and lively striking signal colours that visualise the broad spectrum of artists. These two palettes reinforce each other and provide a contemporary dynamic. OLT Rivierenhof is open more than ever and ready to go!
Campaign photography by Stig De Block
Artist photography courtesy of the artist
Rebranding Art Direction Motion Design Graphic Design